How to draw attention to your company on German fairs
Companies of all branches utilize professional press work to support their endeavours in representing, acquiring, networking and selling. In many lines of trade it is essential to be present at the most important exhibitions. But no company is alone, many others are competing!
Video:
Link to our Videopodcast |
This raises the question of how to draw attention to oneself and the own booth given the overwhelming amount of fellow exhibitors? After all being present at a trade fair already cost a considerable amount of money even before the first ties were established. Press work as preparation and accompanying measures for the trade presence is taken as a matter of course for many companies. Therefore our Press Agency is regularly hired to support the fair presence of our clients. By placing professional editorial articles prior to and after our clients´ fair presences, we make sure that their company and products are a topic in well-known professional journals, daily papers and consumer magazines. |
We have learned that a company's way of selling products and services turns out to be different in Germany. So how can companies establish themselves on the German market? How can they gain a goal-oriented attention of their services and products?
Due to high-grade monthly and regular press work they get a higher degree of popularity in Germany — and thus a valuable support of their sales department.
In doing so we fulfil our clients' individual expectations with state-of-the-art communication techniques:
We know
WHERE to place professional articles about certain companies and products,
WHO we have to contact in order to gain relevant attention and most of all
HOW editorial journalists choose certain topics for their journals and daily papers.
So successful publications are not only up to the journalist anymore — as we know how to achieve them!
For more information and details in English language please contact:
shinta.hetterich(-at-)gebhardt-seele.de
Shinta Hetterich "Gebhardt-Seele"